COMMB is pleased to announce and welcome Lara Hannaford Menzies as its newest team member. Lara will head up all things Marketing for COMMB and will be responsible for developing and executing both English and French marketing and promotional activities across Canada. Lara will oversee all COMMB communications channels (website, newsletter and social media), as well as sponsorships and other B2B initiatives to promote the measurement and value of OOH media.
Most recently Lara was part of the senior team that launched LEGOLAND Discovery Centre, a new family attraction in Toronto. While there, she planned many OOH programs, including a MIA winning campaign: #brickbybrick. She has also worked in marketing positions at Astral, Walt Disney, SOCAN, Toronto 1 and SUN TV television stations.
“Lara’s OOH and client experiences will be an asset in her new role as COMMB moves forward with new measurement and planning initiatives designed to provide more robust audience data and streamline the process of planning OOH campaigns,” said Rosanne Caron, COMMB President.
COMMB is the national organization for the Canadian OOH industry comprised of advertisers, advertising agencies and OOH companies. COMMB is responsible for developing and verifying audience measurement methodologies, providing audience data and planning resources, marketing and communications, government relations and member services. www.commb.ca
For more information please contact:
416.968.3823 x 108