Astral, announced today the launch of its new and unique programmatic solution for large format digital inventory. Using an exclusive self-serve platform, powered by Hivestack and fueled with real-time mobile location data, clients will be able to use audience targeting previously only attainable online. The platform includes inventory across all major Canadian cities, real-time reporting, and attribution measurement capabilities.
Astral’s programmatic solution is being released in three phases, at the completion of which premium digital inventory will be accessible via programmatic guaranteed, preferred deals, or closed auction. Through the self-serve platform clients can monitor budget allocation across the network in real time, and update creative assets at their discretion.
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