The IRIS Awards celebrate creativity and innovation in Out of Home advertising. Congratulations to the following Q4 winners:
- KAYAK for Best OOH Creative Execution
Creative Agency: In-House (KAYAK)
“To celebrate Canada turning 150, we wanted a way to encourage Canadian travelers to explore their home turf and remind them that while flying within Canada is notoriously expensive – it can be affordable and as beautiful as flying overseas. Our Out of Home campaign delivered on that by using tech-forward digital displays and real-time pricing data to shine a spotlight on the amazing destinations Canadians can travel to within their country for less than they may have expected and confidently book their next trip, a little closer to home,” said David Solomito, VP NA Marketing, KAYAK. “At KAYAK, we give travelers all of the information they need to easily compare and contrast pricing, so they know they’re getting the best travel options available.
- Metro Vancouver for Best OOH Innovation
Creative Agency: In-House (Metro Vancouver)/Jungle Media
“This innovative transit shelter ad helped us to highlight the invisible and expensive problem of grease in our sewers,” said Larina Lopez, Division Manager, Corporate Communications, Metro Vancouver “By capturing the public and media’s attention, we were able to drive home the ‘wipe it, green bin it’ message during Thanksgiving, when greasy food consumption can be particularly high, and hopefully prevent costly clogs in our system.”
All of the 2017 quarterly winners are eligible for the 2017 Grand IRIS Award which will be announced in February.