COMMB Approved Webinars

The COMMB School program helps COMMB members understand how COMMB conducts circulation measurement, and the primary research principles used by COMMB. This helps planners, buyers and sellers differentiate between COMMB-approved measurement and non-COMMB-approved.

As the focus on media accountability continues to increase, COMMB School offers clear answers about what constitutes reliable and accurate out-of-home measurement that agencies and sellers can stand behind.


Measurement Training

Topics covered:

  • Overview of COMMB industry standards; what these mean to media planning accountability
  • Measurement process: outdoor and place-based
  • Tools available to you as a COMMB member including details (no demo) on COMMBNavigator® and the COMMB Data Report software

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Using the COMMB Data Report

Demonstrates the key functionality of the COMMB Data Report. You’ll learn how to use it as a reference tool and quickly create insightful inventory reports for 1-280+ markets showing you which OOH companies and products are available at a CMA, CA and/or CSD level within a market.

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Navigating COMMBNavigator®

Demonstrates the critical functionality of COMMBNavigator®. You’ll learn how to build and compare Outdoor plans, select and refine a myriad of targets, and customize and save your r/f reports and preferences for optimum planning efficiency.

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Click here to sign into the Member’s Zone and register for our free webinars.

 


Custom Training contact: Jeremy Stick