The 2017 OOH Showdown, held last Thursday in Toronto, proved that outdoor advertising is still seen, felt, and spectacular! The Toronto Ad Club event attracted the best and brightest in campaigns across the country with top honours and the Showdown Grand Prize going to Rouge Media’s Cottonelle Stroke-able Touch Screen Boards.
Branded Cities proved an almost unbeatable favourite at this year’s awards with wins in the Large Format Static Billboard (Fallsview Golden Horseshoe Billboard), Street Level/Transit/Transportation (Moosehead 150 Campaign), Non-Traditional (Masterbrand 2017), and Multi-Platform (Nordstrom Toronto Store Openings 2016) categories. Sensational and sensory wins came through for Pattison in their work for the Reactine Pollen Report (Large Format Digital Billboard), Extreme Reach’s LEGO Batman Movie strategy (Indoor Place-Based OOH), and Rouge again with the Cottonelle Stroke-able billboard (Experiential). Pattison also snagged the first (and last) ever Canada 150 Award with their 150+ Reasons Campaign.
Press contact: Amanda Newell, Media City – [email protected]