Kijiji Auto Search and Festival de Magie de Quebec win Q2 IRIS Awards

July 11, 2017


The Out-of-Home Marketing Association (OMAC) has announced that Kijiji Auto Search and Festival de Magie de Québec are the Q2 IRIS Award winners.

Using commuter patterns, demographic data mapping and contextual messages the OOH ads targeted commuters in specific neighborhoods. Busy moms were targeted with “hockey mom wants car with game” creative adjacent to Go Transit Stations and men were targeted with “midlife crisis, mid-range salary” creative adjacent to the Gardiner and Bay St.

Marc-André Hade, Head of Strategic Marketing, Kijiji commented, “Kijiji is the largest auto site* in Canada and has over 370,000 car listings including tons of high-quality, low mileage cars for sale. This outdoor campaign worked to improve the perception of the number of quality cars and vehicles available on Kijiji. We are pleased with the results and to get this recognition from the industry”


As commuters waited for the bus, the digital TSA provided an opportunity for consumers to take part in a magic trick. Commuters were asked to pick and think about a card in the digital playing deck and then magically the card they had chosen appeared on the digital screen. Now that’s magic!

All quarterly award winning campaigns will be tested with a consumer panel to gage response to several criteria including visual impact and appeal. The 2017 Grand IRIS Award will be announced in February 2018. The winning team will be OMAC’s guests at the 2018 OBIE awards in Austin, Texas. The OBIE Awards are one of the oldest and most prestigious honours for creative excellence in OOH advertising.

Campaigns can be entered into the 2017 Quarter 3 competition by September 30th at: