Media Planner Overview & Insights                        

Edmonton is the capital of Alberta and has a CMA population of 1.3 million people.  The city is a cultural, governmental and educational center. Among other things, Edmonton is home to the West Edmonton Mall, North America’s largest shopping and entertainment complex featuring over 800 stores and 10 world-class attractions, including a zoo.

Edmonton is also home to top level schools including the University of Alberta with close to 40,000 students, in addition to the Grant MacEwan University and the Northern Alberta Institute of Technology, both located close to the downtown area.

The very active nightlife scene of Edmonton can be observe through the trendy bars and restaurants that maintain their activities in hot quarters such as on Jasper Ave, Whyte Ave and 104th street.

A proud festival city, Edmonton welcomes various local, national and international festivities such as the Edmonton Pride Festival, Edmonton’s International Jazz Festival and the Country Music Week, bringing in thousands of tourists.

The Edmonton Pedway system is a network connecting office buildings, shopping centers, and parkades in downtown Edmonton. It consists of approximately 13 km of underground tunnels, and walkways between the second floors of buildings, approximately 4.6 m above ground. The main network connects more than 40 buildings and parkades, and three of the five Edmonton Light Rail Transit (LRT) stations in the downtown area.

The North Saskatchewan River drifts through the city center separating downtown on the north bank from the lively and interesting Old Strathcona district to the south, buzzing with bars, nightclubs, boutique hotels, and funky shops.

Edmonton’s Light Rail Transit Capital Line covers a 21-kilometre route starting at Clareview in Edmonton’s northeast and ending at Century Park in the south end. 

Billboards are prohibited in the residential suburbs, but are found on the routes and intersections leading into the suburbs.  Indoor networks, transit and street level can provide a strong presence in these areas.

Commuters spend an average of 51 minutes (Stats Can 2011) commuting to and from work.

Edmonton International Airport is about 30km south of the city along the Calgary trail, about a 45-minute drive from downtown.  It is situated adjacent to Highway 2, Alberta’s major north-south transportation corridor linking Calgary and Edmonton.  More than 7 million passengers use the airport annually.


There are several OOH companies in Edmonton but not every operator is a member of the Canadian Out-of-Home Measurement Bureau (COMB), which sets the industry standard for measurement of OOH advertising audiences. Astral Out-Of-Home, Branded Cities, OUTFRONT Media, PATTISON Outdoor Advertising and Quebecor Media Out-of-Home are members of the Canadian Out-of-Home Measurement Bureau which ensures that the audience information you are being provided with is accurate. For more information on COMB, click here.

Click here for a summary of operators and their products/networks in Edmonton.

Click here to create and download a map that shows the coverage of each operator’s products and networks in Edmonton.