Welcome to OPEN3, a Celebration of OOH Advertising Creativity from Around the World.
Where it all started.
The OPEN series was born from a desire to create a forum for recognizing strong creative design in OOH. Illustrating how OOH is part of our cityscape, our daily commute, our shopping and our weekends. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
OPEN3 is a new book celebrating OOH creativity and profiles outstanding OOH campaigns from Canada and around the world. This book is a collaboration between the Out-of-Home Marketing Association of Canada (OMAC), Outdoor Media Association of Australia (OMA), Outdoor Advertising Association of America (OAAA), Outsmart UK and la Fédération européenne de publicité extérieure (FEPE).
OOH is the “original tweet” and it cannot be blocked, ignored, switched off or fast forwarded.
Enjoy OPEN3 !
If you would like to obtain your own copy of OPEN3 book please contact:
Rosanne Caron, President