PATTISON Outdoor Announces First to Market Proof of Performance for Digital Outdoor and Networks

January 31, 2017

PATTISON Outdoor today announced the release of an enhanced version of its industry leading planning and performance management platform Eyewitness™ Proof of Performance (POP), which now includes the ability for clients to capture data and images for their Digital Outdoor and Onestop Network advertising campaigns. PATTISON Outdoor is the only Out-of-Home media supplier providing this advanced monitoring feature for all of its digital products, enabling greater control to monitor creative for greater accountability.

“[…] This new capability will have all of the same reporting features that clients would expect from our Out-of-Home reports, but with the added ability to capture images for every upload and creative change for their digital advertisements.” said Randy Otto, President/CEO, PATTISON Outdoor Advertising.