Research shows that OOH advertising:
- Improves consumer consideration
- Increases Sales Revenue
- Provides opportunities to increase brand ad and ad awareness
- Improves campaign ROI in a media mix
- Budget allocation should be increased
The research analyzed seven categories: Automotive, CPG Food & Drinks, Consumer Electronics and Retail (non-grocery). An analysis of ad spend and the impact on brand awareness, consideration, recommendation and purchase intent revealed that the allocation of advertising dollars for OOH should be increased.