The Value of OOH

Research shows that OOH advertising:

  • Improves consumer consideration
  • Increases Sales Revenue
  • Provides opportunities to increase brand ad and ad awareness 
  • Improves campaign ROI in a media mix
  • Budget allocation should be increased

The research analyzed seven categories: Automotive, CPG Food & Drinks, Consumer Electronics and Retail (non-grocery).  An analysis of ad spend and the impact on brand awareness, consideration, recommendation and purchase intent revealed that the allocation of advertising dollars for OOH should be increased.

2018 – Research shows increased investment in OOH pays off 

2017 – Out of Home ROI and Optimization in the Media Mix