What are GRPs?

May 4, 2016

GRPs (Gross Rating Points) are a measurement for determining the weight level of an out of home product and or buy. OOH can be purchased based on GRPs weigh levels which vary by product, market and circulation. For example if you were to purchase 50 GRPs in Toronto, the product coverage would reach 50% of the market population over the duration of the campaign.