COMMB is dedicated to gaining a deeper understanding of agency planners/buyers, brand marketers, and media owners through our recently launched surveys.

VENDO Media Takes the Lead as Key Sponsor at the 2024 Canadian Out-of-Home Awards Gala

UB Media is back as the title sponsor for the Canadian Out-of-Home Awards Gala 2024!

This collaboration will unveil a first-of-its-kind highway advertising signage program, stretching along Highway 401 from the westernmost to the easternmost limits of Ontario, and touching key markets along Highway 400 up to Barrie.

Audience Exposure Dashboard will provide advertisers with near real-time analytics and performance metrics to optimize OOH campaigns.

Bell Media has launched new technology that pairs roadside digital out of home billboards with commercial radio, with geo-fenced ads on the outdoor LEDs synced with ads on specific radio stations.

The collaboration strengthens COMMB's understanding of population behaviours and improves the accuracy of calculations for audience measurements, reach and frequency, as well as gross rating points (GRP) within the out-of-home advertising space.

The former A+E executive will succeed a retiring Wade Oosterman on November 1st.

Quebecor's Out-of-Home division takes top honours in the "Street Level/Transit/Transportation", "Best Innovation Out of Home" and "Best in show" categories.

Stone was most recently EVP and managing director at Zenith Canada.

As of this September, 50 vehicles will showcase ad campaigns as they cruise Greater Montreal’s most desirable areas.

This new AI-powered system opens up a world of possibilities, offering valuable insights, data-driven recommendations, and personalized solutions to industry professionals.

This certification is designed to empower agency and brand marketing teams, in addition to media owners, with the knowledge and expertise needed to effectively conceive, produce and run programmatic DOOH advertising campaigns.