The COMMB Media Insights Platform is a strategy-first intelligence tool designed to inform media planning before entering the ROADMAP planning tool. The dashboard provides interactive audience and media insights that help advertisers, agencies, planners, buyers, and media owners better understand how specific audiences engage with Out-of-Home (OOH) alongside other media channels. Users can explore media engagement, attention, and action taken by audiences, analyze campaign media mix, and compare unique and shared audience exposure across media types. By uncovering how OOH contributes within the broader media landscape, the platform helps users identify opportunities to maximize campaign impact and build stronger, more effective media strategies
The Media Insights Platform and ROADMAP serve different, but complementary, purposes within the media planning process.
The Media Insights Platform is designed for the strategy and channel selection phase. It informs users on audiences, evaluate media behaviours, and identify where OOH can have the greatest impact as part of a broader media mix.
ROADMAP is designed for the planning and execution phase so members can build smarter, more effective OOH campaigns. Once a strategy has been developed, members can leverage inventory attributes, reach, frequency, impressions, and audience profiles, along with powerful tools for site selection, campaign optimization, and performance analysis.
Yes. The filters that are applied on each entry point stay applied when switching between views.
The Media Insights Platform operates on a cumulative three-year rolling dataset, with new data added annually and the oldest wave retiring each cycle. Currently, the Media Insights Platform holds data from 2023 with a new cycle being added for 2026.
For questions or feedback, please reach out to insights@commb.ca
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