COMMB Membership

An innovative approach to modern OOH measurement, COMMB is on the cusp of emerging technologies, new trends in data science and analytics. We’re the trusted source for OOH insights in the Canadian market with over 50 years+ history of conducting independent, in-depth measurement of OOH audiences, combining innovation with trust. Our measurement and marketing initiatives are rigorously vetted by industry leaders from both the buy-side and the sell-side, allowing COMMB’s members to take pride in the results they receive. Our members consist of advertisers, agencies, OOH companies and programmatic tech-stacks. Get access to incredible benefits by joining COMMB, such as:

• Market credibility and a competitive edge over other OOH companies who are not members of COMMB

• Measurement services for a variety of OOH media formats including billboards, murals, superboards, transit shelters, special signage districts, taxi tops and transit and other moving media.  Place-based measurement of various networks such as residential, resto-bar, campus, audio out-of-home (AOOH), salons & spa’s etc.  

• Planning tools to help buyers understand reach and frequency of a targeted campaign demographic across all COMMB OOH company inventory – get noticed by buyers

• Shared research costs distributed based on volume of outdoor faces, place-based venues, or moving media format – making COMMB accessible and reasonable to join

• Marketing support for the OOH industry to amplify the medium and build awareness of OOH’s value and efficacy