Education

COMMB is in the process of developing new, comprehensive market data, audience measurement and software. As a result, COMMB is revamping the current certification program so it will not be offered in the upcoming months. If you’d like training or information on the current COMMB methodologies/systems please contact Jeremy Stick (jstick@commb.ca) or support@commb.ca. New certification modules will be created and released later in the year. COMMB School helps COMMB members understand how COMMB conducts circulation measurement, and the primary research principles used by COMMB. This helps planners, buyers and sellers differentiate between COMMB-approved measurement and non-COMMB-approved. As the focus on media accountability continues to increase, COMMB School offers clear answers about what constitutes reliable and accurate out-of-home measurement that agencies and sellers can stand behind.