About Us

COMMB is the national not-for-profit organization for the Canadian Out-of-Home (OOH) industry. Our membership base is comprised of advertisers, agencies, programmatic tech-stacks and OOH companies, large and small. COMMB is responsible for the collective marketing and measurement efforts for the OOH industry, developing proprietary audience measurement methodologies for a variety of OOH media formats, and ensuring the voice of OOH is at the forefront of media via broad marketing and communications initiatives.

COMMB MEMBERS

Members include advertisers, agencies, programmatic tech-stacks and OOH companies.

Programmatic/Re-Marketers

Advertisers

Board of Directors

Michele Erskine

VP Out-of-Home — Astral

CHAIR OF THE BOARD

Steve McGregor

President — PATTISON Outdoor

Steve Bansavatar

Director, National Sales — Bell Media

Bob Leroux

Vice-President/General Manager — PATTISON Outdoor

Christopher Bentler

President - ALLVISION Digital-Out-of-Home

Michel Drouin

General Manager, Business Development - Quebecor Out-of-Home

Michael Minicucci

President & CEO — UB Media

Frank Aballini

COO — Adapt Media

Sylvio Deluca

President - VENDO Media

Barb Huggett

GM & SVP Ad Sales - Captivate

Michele Beaulieu

Director of Media — Subway

Riina Clydesdale

President — Kinetic

Debbie Benadiba

CEO - Talon OOH Canada

Joanna Janisse

VP, Client Business Partner — UM Canada

Meredith Menkes

Chief Client Officer - OMD Canada

Scott Nelson

Senior Vice President - APEX

Nadine Schiratti

Chief Financial Officer — OUTEDGE Media

TREASURER

Careers

Work in Out-of-Home

No positions currently available at COMMB.

our team

Andrew Snow

Data Analyst

asnow@commb.ca

Farrokh Mansouri

Head of Data Science

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Gary Harutyunyan

Technical Product Manager

gharutyunyan@commb.ca

Glen Eplett

Financial Controller

Jennifer Copeland

Director, Brand Communications

jcopeland@commb.ca

Jeremy Stick

Software & Training Consultant

jstick@commb.ca

Jon Stock

Executive Assistant to the President

jstock@commb.ca

Lara Menzies

Director, Marketing & Partnerships

lmenzies@commb.ca

Melanie Moriarty

Research & Data Analyst

mmoriarty@commb.ca

Natalie Lee

Finance

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Rodney Bisnath

Director, Research & Measurement

rbisnath@commb.ca

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Our Mandate

Why you can trust us.

COMMB’s measurement methodologies are transparent and endure a rigorous approval process via our Research Committee, the voting group within COMMB outside of the Board of Directors, comprised of industry experts on the buy-side and sell-side. The Research Committee is responsible for ensuring COMMB’s methodological approaches are statistically sound.

COMMB Delivers:

Measurement services for a variety of OOH media formats including billboards, murals, superboards, transit shelters, special signage districts, taxi tops and transit and other moving media. Place-based measurement of various networks such as residential, resto-bar, campus, audio out-of-home (AOOH), salons & spas, etc.
Planning tools to help buyers understand reach and frequency of a targeted campaign demographic across all COMMB OOH company inventory – get noticed by buyers
Marketing support for the OOH industry to amplify the medium and build awareness of OOH’s value and efficacy
Educational services and thought leadership to propel the knowledge and understanding of OOH to both industry insiders and the next generation of media enthusiasts.