A summary of content and speakers from the Toronto, Sept. 24th event, by Rebecca Wan @ COMMB.

COMMB is thrilled to announce the expansion of its membership base, welcoming Cineplex Media as its newest media owner member.

This event is promised to provide insights on how the advertising space, particularly Out-of-Home (OOH), is currently using AI, as well as opportunities that are arising in AI to assist in automation, creativity and beyond.

Won first prize in the "Best Creative" category at the Canadian Out-of-Home Awards

OUTFRONT Media Inc. (NYSE: OUT) and Bell Media Inc., a wholly-owned subsidiary of BCE Inc. (TSX, NYSE: BCE), announced today that they have closed the sale of OUTFRONT Media’s Canadian business to Bell Media for a purchase price of C$410 million in cash, subject to certain purchase price adjustments.

Second Annual Canadian Out-of-Home Awards Gala, Celebrated Remarkable Industry Achievements: Winners and Runners-Up Announced

APEX Exchange, a division of Publicis Media Canada proudly announces its debut as a key supporter of the 2024 Canadian Out-of-Home Awards.

VENDO Media is excited to announce exclusive sales representation of Captivate’s placed-based digital network for the Alberta market.

COMMB is dedicated to gaining a deeper understanding of agency planners/buyers, brand marketers, and media owners through our recently launched surveys.

VENDO Media Takes the Lead as Key Sponsor at the 2024 Canadian Out-of-Home Awards Gala

UB Media is back as the title sponsor for the Canadian Out-of-Home Awards Gala 2024!

This collaboration will unveil a first-of-its-kind highway advertising signage program, stretching along Highway 401 from the westernmost to the easternmost limits of Ontario, and touching key markets along Highway 400 up to Barrie.

Audience Exposure Dashboard will provide advertisers with near real-time analytics and performance metrics to optimize OOH campaigns.

Bell Media has launched new technology that pairs roadside digital out of home billboards with commercial radio, with geo-fenced ads on the outdoor LEDs synced with ads on specific radio stations.

The collaboration strengthens COMMB's understanding of population behaviours and improves the accuracy of calculations for audience measurements, reach and frequency, as well as gross rating points (GRP) within the out-of-home advertising space.

The former A+E executive will succeed a retiring Wade Oosterman on November 1st.

Quebecor's Out-of-Home division takes top honours in the "Street Level/Transit/Transportation", "Best Innovation Out of Home" and "Best in show" categories.

Stone was most recently EVP and managing director at Zenith Canada.

As of this September, 50 vehicles will showcase ad campaigns as they cruise Greater Montreal’s most desirable areas.

This new AI-powered system opens up a world of possibilities, offering valuable insights, data-driven recommendations, and personalized solutions to industry professionals.

This certification is designed to empower agency and brand marketing teams, in addition to media owners, with the knowledge and expertise needed to effectively conceive, produce and run programmatic DOOH advertising campaigns.

The first three sessions at OAC 2023 covered broad topics such as gamification of ads, media mix modelling, and using ideas to attract budgets.

The redevelopment has transformed the south side of the tower with the installation of the country’s largest digital, full-motion advertising space. The new spectacular, rebranded as The Atrium, measures 130 feet high and 79 feet wide, with an overall size of 10,270 square feet.

Based in Amsterdam and New York, the Vistar Studio team is an award-winning group of creative strategists, designers and HTML5 specialists with over a decade of experience leaning into the science behind creatives when bringing impactful digital design to life.