Insights Report Issue #6

The report showcases the recovery and growth of the OOH advertising industry in Q1 2022, reflecting a robust return to pre-pandemic activity levels. With a significant increase in outdoor activity, travel, and consumer engagement, the report highlights the impact of warmer temperatures, the lifting of restrictions, and the success of vaccination efforts in reviving public spaces and consumer behavior. It points to a bright future for OOH advertising, underpinned by positive travel statistics, a resurgence in public events, and optimistic spending trends among different sectors, especially the restobar and educational industries.