Out-of-Home in the Media Mix Report

The report underscores the importance of OOH in today's fast-paced, multi-tasking world, where it stands out due to its tangible and unblockable nature. It showcases how OOH, particularly in combination with other media forms, significantly enhances campaign reach. The study, conducted with over 1,500 Canadians, reveals that combining OOH with other media channels, especially online platforms, results in a marked increase in campaign effectiveness. This combination allows for retargeting viewers initially reached by OOH in an online context. The report highlights that OOH resonates strongly with younger audiences (aged 18-34), who are increasingly skeptical of online ads. It concludes that incorporating OOH into the media mix is not only a smart choice but also a necessary strategy to maximize reach and engagement among target audiences, thereby boosting the overall success of advertising campaigns.