The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has restructured its Data and Measurement Team in preparation for the May launch of ROADMAP RF, a new national Outdoor Audience Measurement tool

With submissions open for 2025, we’re eager to see the next wave of game-changing campaigns—the ones that will push creative boundaries, redefine impact, and inspire the industry once again.

Celebrating Excellence in Out-of-Home Advertising: Submissions Now Open for the 2025 Canadian Out-of-Home Awards

AdClub OOH Day 2024 Concludes: Celebrating Line-up of 2024 Campaign Winners

COMMB Announces the Release of its First Comprehensive Reach and Frequency (R/F) Planning Tool for Out-of-Home (OOH) Advertising

A summary of content and speakers from the Toronto, Sept. 24th event, by Rebecca Wan @ COMMB.

COMMB is thrilled to announce the expansion of its membership base, welcoming Cineplex Media as its newest media owner member.

This event is promised to provide insights on how the advertising space, particularly Out-of-Home (OOH), is currently using AI, as well as opportunities that are arising in AI to assist in automation, creativity and beyond.

Won first prize in the "Best Creative" category at the Canadian Out-of-Home Awards

OUTFRONT Media Inc. (NYSE: OUT) and Bell Media Inc., a wholly-owned subsidiary of BCE Inc. (TSX, NYSE: BCE), announced today that they have closed the sale of OUTFRONT Media’s Canadian business to Bell Media for a purchase price of C$410 million in cash, subject to certain purchase price adjustments.

Second Annual Canadian Out-of-Home Awards Gala, Celebrated Remarkable Industry Achievements: Winners and Runners-Up Announced

APEX Exchange, a division of Publicis Media Canada proudly announces its debut as a key supporter of the 2024 Canadian Out-of-Home Awards.

VENDO Media is excited to announce exclusive sales representation of Captivate’s placed-based digital network for the Alberta market.

COMMB is dedicated to gaining a deeper understanding of agency planners/buyers, brand marketers, and media owners through our recently launched surveys.

VENDO Media Takes the Lead as Key Sponsor at the 2024 Canadian Out-of-Home Awards Gala

UB Media is back as the title sponsor for the Canadian Out-of-Home Awards Gala 2024!

This collaboration will unveil a first-of-its-kind highway advertising signage program, stretching along Highway 401 from the westernmost to the easternmost limits of Ontario, and touching key markets along Highway 400 up to Barrie.

Audience Exposure Dashboard will provide advertisers with near real-time analytics and performance metrics to optimize OOH campaigns.

Bell Media has launched new technology that pairs roadside digital out of home billboards with commercial radio, with geo-fenced ads on the outdoor LEDs synced with ads on specific radio stations.