About COMMB
COMMB is the national not-for-profit organization for the Canadian out-of-home (OOH) industry. Our membership base is comprised of advertisers, agencies, programmatic tech-stacks and OOH companies, large and small. COMMB is responsible for the collective marketing and measurement efforts for the OOH industry, developing proprietary audience measurement methodologies for a variety of OOH media formats and ensuring the voice of OOH is at the forefront of media via broad marketing and communications initiatives.
Recent News
Nov 13 2024nov 13 2024
Ad Club OOH Day Winners PR
AdClub OOH Day 2024 Concludes: Celebrating Line-up of 2024 Campaign Winners
Oct 16 2024oct 16 2024
COMMB Announces the Release of its new R/F Tool
COMMB Announces the Release of its First Comprehensive Reach and Frequency (R/F) Planning Tool for Out-of-Home (OOH) Advertising
Sep 26 2024sep 26 2024
AdAi Recap
A summary of content and speakers from the Toronto, Sept. 24th event, by Rebecca Wan @ COMMB.
Nouvelles Récentes
NOV 13 2024
Ad Club OOH Day - Les gagnants
Conclusion de AdClub OOH 2024 : Célébration du line-up des gagnants de la campagne 2024
OCT 16 2024
COMMB annonce son nouvel outil de planification portée/fréquence
Le Bureau canadien du marketing et de l’évaluation de l’affichage (COMMB) annonce le lancement de son tout premier outil de planification portée/fréquence (P/F), prévu pour janvier 2025.
SEPT 16 2024
Cineplex Média devient membre du COMMB, qui lance une nouvelle méthodologie d’évaluation des centres commerciaux
COMMB est ravi d’accueillir l’entreprise médiatique Cineplex Média à titre de nouveau membre.
Collaborative Highlights
AdAi - Where Tech Meets Creative
COMMB is excited to have launched and host the annual AdAi Conference in Toronto! This event is designed to open up meaningful dialogues around the use of artificial intelligence (AI) in OOH advertising.
Community Report
COMMB members are proud to support their communities! In 2021, despite the unprecedented changes and uncertainties faced across industries, OOH companies continued to prioritize important initiatives with over $67 million in pro-bono advertising space to charities, cultural and other not-for-profit organizations, and community events across Canada. These campaigns helped hundreds of organizations increase awareness of their services, recruit volunteers and raise funds for their cause.
MADD Campaign
In this industry led initiative by COMMB, some of our members joined forces to support MADD Canada in spreading this important message to the public. Over 150 billboards across the country featured messaging and images encouraging the public to prevent impaired driving and plan a sober ride home. The billboards were donated to MADD Canada and messaging could be seen running leading up to each Canadian long weekend.
Become a Member and Get Measured
Devenez membre et faites-vous évaluer
Do you want to get market credibility and a competitive edge over other OOH companies that are not members? Or have access to COMMB's planning resources: COMMBNavigator®* and the COMMB Data Report that are used by planners to evaluate and develop OOH campaigns? Then join COMMB today!
Vous souhaitez obtenir plus de crédibilité dans le marché? Un avantage concurrentiel par rapport aux non-membres? Un accès à des outils de planification et d’évaluation de campagnes comme COMMBNavigatorMD* et les rapports de données COMMB? Il suffit de devenir membre!
*Note: COMMBNavigator® requires a Numeris membership
*Attention : Il faut être membre de Numeris pour accéder à COMMBNavigatorMD.
Apply for MembershipTraining & Education
Book COMMB Today
COMMB is happy to provide training sessions on OOH in Canada, including trends, new measurement, the ROADMAP tool, and more. Whether you are a media or creative agency, a media operator, or a University or College looking to learn more about the OOH Industry in Canada, COMMB offers tailored training sessions to meet your needs.
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