COMMB Launches
Insights Suite
Full Press Release
COMMB is the collective voice and measurement authority for Canada’s Out-of-Home industry, uniting the ecosystem around trusted standards and confident decision-making.
Our national membership spans advertisers, agencies, technology platforms, and OOH companies. We develop audience standards and collective initiatives that strengthen OOH’s role in the media landscape.
Read more about our team and communityThe Latest News
COMMB releases its Q2 2026 Canadian Out-of-Home Advertising Revenue Report
COMMB releases its Q2 2026 Canadian Out-of-Home (OOH) Advertising Revenue Report. These quarterly reports benchmark performance with aggregated revenue from Media Owners, across Canada's Roadside, Transit and Place-Based sectors. Revenue further reported for Classic and Digital formats, providing an ongoing view of the industry's growth and evolution.
COMMB announces UB Media as Presenting Sponsor of the Canadian OOH Awards
The Canadian Out-of-Home Awards is pleased to announce UB Media as the Presenting Sponsor. Building on the strong foundations of the event, this expanded national program will bring the industry together on a larger scale to recognize the most outstanding work, ideas and talent shaping OOH in Canada. With UB Media’s support, the event will deliver an elevated awards experience, broader industry participation and an even stronger platform for celebrating excellence across the country.
COMMB Launches Insights Suite
The COMMB Insights Suite is a set of strategic planning and insight tools designed to inform how Out-of-Home connects with different audiences and how it works alongside other media channels. Built on respondent-level data commissioned by COMMB, these tools help advertisers, agencies, and media owners better understand the role OOH plays in reaching audiences and influencing behaviour. First, COMMB will be launching with the free-to-use Media Insights Platform, a strategy-first intelligence tool designed to inform media planning before entering the ROADMAP planning tool.
Become a Member and Get Measured
Do you want to gain market credibility and a competitive edge over other OOH companies that are not members? Want access to COMMB’s planning resources and a seat at the table to talk about important industry topics? Get involved by joining COMMB today!
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Book COMMB Today
COMMB is happy to provide training sessions on OOH in Canada, including new measurement, the ROADMAP tool, Reach & Frequency and more. Whether you are a media agency, a media owner/operator, or a University or College looking to learn more about the OOH Industry in Canada, COMMB offers tailored training sessions to meet your needs.
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