About COMMB
COMMB is the national not-for-profit organization for the Canadian out-of-home (OOH) industry. Our membership base is comprised of advertisers, agencies, programmatic tech-stacks and OOH companies, large and small. COMMB is responsible for the collective marketing and measurement efforts for the OOH industry, developing proprietary audience measurement methodologies for a variety of OOH media formats and ensuring the voice of OOH is at the forefront of media via broad marketing and communications initiatives.
Recent News
May 27 2025mai 27 2025
New Reach & Frequency Tool Now Available in COMMB’s ROADMAP Platform
COMMB has announced the addition of their newly enhanced reach and frequency (R/F) tool within ROADMAP; Canada’s leading inventory management and planning tool for the Out-of-Home (OOH) industry.
May 20 2025mai 20 2025
2025 Canadian Out-of-Home Award's Winners & Runners-up Announced
The third annual Canadian Out-of-Home Awards took place on May 15, bringing together brands, agencies, Out-of-Home media owners, tech companies and more to honour outstanding campaigns across the industry.
May 01 2025mai 01 2025
COMMB Aligns 2025 Objectives With Strategic Restructuring of Data and Measurement Team
The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has restructured its Data and Measurement Team in preparation for the May launch of ROADMAP RF, a new national Outdoor Audience Measurement tool
Nouvelles Récentes
Collaborative Highlights
AdAi - Where Tech Meets Creative
COMMB is excited to have launched and host the annual AdAi Conference in Toronto! This event is designed to open up meaningful dialogues around the use of artificial intelligence (AI) in OOH advertising.
Community Report
COMMB members are proud to support their communities! In 2021, despite the unprecedented changes and uncertainties faced across industries, OOH companies continued to prioritize important initiatives with over $67 million in pro-bono advertising space to charities, cultural and other not-for-profit organizations, and community events across Canada. These campaigns helped hundreds of organizations increase awareness of their services, recruit volunteers and raise funds for their cause.
MADD Campaign
In this industry led initiative by COMMB, some of our members joined forces to support MADD Canada in spreading this important message to the public. Over 150 billboards across the country featured messaging and images encouraging the public to prevent impaired driving and plan a sober ride home. The billboards were donated to MADD Canada and messaging could be seen running leading up to each Canadian long weekend.
Become a Member and Get Measured
Devenez membre et faites-vous évaluer
Do you want to get market credibility and a competitive edge over other OOH companies that are not members? Or have access to COMMB's planning resources: COMMBNavigator®* and the COMMB Data Report that are used by planners to evaluate and develop OOH campaigns? Then join COMMB today!
Vous souhaitez obtenir plus de crédibilité dans le marché? Un avantage concurrentiel par rapport aux non-membres? Un accès à des outils de planification et d’évaluation de campagnes comme COMMBNavigatorMD* et les rapports de données COMMB? Il suffit de devenir membre!
Apply for MembershipTraining & Education
Book COMMB Today
COMMB is happy to provide training sessions on OOH in Canada, including trends, new measurement, the ROADMAP tool, and more. Whether you are a media or creative agency, a media operator, or a University or College looking to learn more about the OOH Industry in Canada, COMMB offers tailored training sessions to meet your needs.
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