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Canadian Out-of-Home Marketing and Measurement Bureau

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About COMMB

COMMB is the national not-for-profit organization for the Canadian out-of-home (OOH) industry. Our membership base is comprised of advertisers, agencies, programmatic tech-stacks and OOH companies, large and small. COMMB is responsible for the collective marketing and measurement efforts for the OOH industry, developing proprietary audience measurement methodologies for a variety of OOH media formats and ensuring the voice of OOH is at the forefront of media via broad marketing and communications initiatives.

Recent News

Jun 12 2025jui 12 2025

G3 Media Joins COMMB to Strengthen Out-of-Home Presence in Canada

COMMB proudly welcomes G3 Media to its growing roster of members. As a dynamic Quebec-based company specializing in both digital and static outdoor media, G3 Media has rapidly expanded its presence through strategic partnerships, including a significant agreement with Bell Media. By joining COMMB, G3 gains access to comprehensive audience measurement tools and industry standards that will support its continued growth and commitment to delivering impactful Out-of-Home campaigns across Eastern Canada.

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Nouvelles Récentes

JUIN 12 2025

Le COMMB accueille G3 Média, un des plus grands propriétaires de médias au Canada

Toujours en expansion, le COMMB est heureux d’accueillir G3 Média à titre de 33e entreprise médiatique membre. G3 Média a fait une entrée fracassante dans le marché canadien et s’est rapidement hissée au 3e rang parmi les plus importants afficheurs au pays. L’entreprise promet de « changer la donne et redéfinir les normes d’affichage publicitaire » avec 665 nouvelles faces en Ontario et au Québec.

MAI 27 2025

Nouvel outil de portée & fréquence disponible sur la plateforme ROADMAP du COMMB

Le COMMB (Bureau canadien du marketing et de l’évaluation d’affichage) lance aujourd’hui son outil bonifié de portée et fréquence au sein de ROADMAP, la plateforme numéro 1 au Canada de gestion et planification d’affichage publicitaire.

MAI 20 2025

Annonce des gagnants et des finalistes des Grands Prix de l’affichage publicitaire

Le 3e gala annuel des Grands Prix de l’affichage publicitaire a eu lieu le 15 mai devant de nombreux afficheurs, clients, représentants d’agences, entreprises technologiques et autres en vue de rendre hommage aux campagnes exceptionnelles au sein de l’industrie.

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Collaborative Highlights

AdAi - Where Tech Meets Creative

AdAi - Where Tech Meets Creative

COMMB is excited to have launched and host the annual AdAi Conference in Toronto! This event is designed to open up meaningful dialogues around the use of artificial intelligence (AI) in OOH advertising.

Community Report

COMMB members are proud to support their communities! In 2021, despite the unprecedented changes and uncertainties faced across industries, OOH companies continued to prioritize important initiatives with over $67 million in pro-bono advertising space to charities, cultural and other not-for-profit organizations, and community events across Canada. These campaigns helped hundreds of organizations increase awareness of their services, recruit volunteers and raise funds for their cause.

Community Report
MADD Campaign

MADD Campaign

In this industry led initiative by COMMB, some of our members joined forces to support MADD Canada in spreading this important message to the public. Over 150 billboards across the country featured messaging and images encouraging the public to prevent impaired driving and plan a sober ride home. The billboards were donated to MADD Canada and messaging could be seen running leading up to each Canadian long weekend.

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Become a Member and Get Measured

Devenez membre et faites-vous évaluer

Do you want to get market credibility and a competitive edge over other OOH companies that are not members? Or have access to COMMB's planning resources: COMMBNavigator®* and the COMMB Data Report that are used by planners to evaluate and develop OOH campaigns? Then join COMMB today!

Vous souhaitez obtenir plus de crédibilité dans le marché? Un avantage concurrentiel par rapport aux non-membres? Un accès à des outils de planification et d’évaluation de campagnes comme COMMBNavigatorMD* et les rapports de données COMMB? Il suffit de devenir membre!

Training & Education

Book COMMB Today

COMMB is happy to provide training sessions on OOH in Canada, including trends, new measurement, the ROADMAP tool, and more. Whether you are a media or creative agency, a media operator, or a University or College looking to learn more about the OOH Industry in Canada, COMMB offers tailored training sessions to meet your needs.

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