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Canadian Out-of-Home Marketing and Measurement Bureau

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COMMB is the national not-for-profit organization for the Canadian out-of-home (OOH) industry. Our membership base is comprised of advertisers, agencies, programmatic tech-stacks and OOH companies, large and small. COMMB is responsible for the collective marketing and measurement efforts for the OOH industry, developing proprietary audience measurement methodologies for a variety of OOH media formats and ensuring the voice of OOH is at the forefront of media via broad marketing and communications initiatives.

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Collaborative Highlights

We LOVE OOH! Campaign

We LOVE OOH! Campaign

COMING SOON! A national marketing campaign demonstrating the power of OOH with support from the industry!

Community Report

COMMB members are proud to support their communities! In 2021, despite the unprecedented changes and uncertainties faced across industries, OOH companies continued to prioritize important initiatives with over $67 million in pro-bono advertising space to charities, cultural and other not-for-profit organizations, and community events across Canada. These campaigns helped hundreds of organizations increase awareness of their services, recruit volunteers and raise funds for their cause.

Community Report
MADD Campaign

MADD Campaign

In this industry led initiative by COMMB, some of our members joined forces to support MADD Canada in spreading this important message to the public. Over 150 billboards across the country featured messaging and images encouraging the public to prevent impaired driving and plan a sober ride home. The billboards were donated to MADD Canada and messaging could be seen running leading up to each Canadian long weekend.


Become a Member and Get Measured

Devenez membre et faites-vous évaluer

Do you want to get market credibility and a competitive edge over other OOH companies that are not members? Or have access to COMMB's planning resources: COMMBNavigator®* and the COMMB Data Report that are used by planners to evaluate and develop OOH campaigns? Then join COMMB today!

Vous souhaitez obtenir plus de crédibilité dans le marché? Un avantage concurrentiel par rapport aux non-membres? Un accès à des outils de planification et d’évaluation de campagnes comme COMMBNavigatorMD* et les rapports de données COMMB? Il suffit de devenir membre!

*Note: COMMBNavigator® requires a Numeris membership

*Attention : Il faut être membre de Numeris pour accéder à COMMBNavigatorMD.


Book COMMB Today

COMMB is the expert in all things OOH, from the latest trends in emerging tech and big data being leveraged for measurement, to the market position of the OOH industry in Canada and the future of OOH. If you would like someone to present at your upcoming event, please complete the request form below.

If your company and/or sales teams require training on COMMB’s planning system, measurement and all things OOH, you can submit a request via the form below.

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