Education

Coming in 2027

COMMB's OOH Certification Program is Getting a Refresh!

We're rebuilding our Out-of-Home (OOH) Certification Program to deliver a more comprehensive, modernized learning experience that reflects the evolving Canadian OOH landscape.

Designed with media planners, buyers and advertising professionals in mind, the updated program will provide practical knowledge and industry insights to help participants confidently plan, buy and measure OOH campaigns.

The refreshed curriculum will cover key topics, including:

• OOH Fundamentals: Understanding the Canadian OOH landscape, formats and the role of OOH in the media mix.

• Planning & Buying: Best practices for audience targeting, campaign planning, buying strategies and execution.

• Measurement & Analytics: Understanding OOH measurement, impressions, reach, frequency and campaign effectiveness.

• Digital & Programmatic OOH: Exploring DOOH capabilities, programmatic buying and emerging opportunities.

• Creative Best Practices: Maximizing the impact of OOH through effective creative strategies.

• The Evolving OOH Landscape: Exploring innovation, industry trends and the growing role of OOH in omnichannel campaigns.

Stay tuned!

Participants who complete the program will receive a certified certification document and earn a shareable LinkedIn certification badge, helping showcase their expertise and commitment to OOH excellence.