Education

COMMB Certification Program – Coming in 2026

COMMB is developing a comprehensive Out-of-Home (OOH) certification program tailored for the Canadian market, launching next year.

Built on the foundation of our new ROADMAP platform and ROADMAP R/F tool, the program will provide industry professionals with the knowledge and credentials to confidently plan, buy, and sell OOH in today’s evolving landscape.

The certification will cover:

• New measurement & data updates – including enhanced reach and frequency capabilities

• Digital OOH measurement – methodologies and best practices

• Audience profiles & the Mapping tool – how to apply audience insights for smarter campaigns

• OOH 101 – foundational knowledge for those new to the channel Digital & programmatic OOH – training on growth areas that are reshaping the marketplace

Participants who complete the program will receive a certified certification document and earn a shareable LinkedIn certification badge, helping showcase their expertise and commitment to OOH excellence.

This program will be designed for planners, buyers, strategists, sellers, and marketers — anyone who needs to understand and leverage OOH’s role in the modern media mix. By setting a clear, standardized benchmark for OOH knowledge, COMMB is helping the industry build stronger campaigns, foster accountability, and strengthen confidence in the medium.