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An innovative approach to modern OOH measurement, COMMB is on the cusp of emerging technologies, new trends in data science and analytics. We’re the trusted source for OOH insights in the Canadian market with over 50 years+ history of conducting independent, in-depth measurement of OOH audiences, combining innovation with trust. Our measurement and marketing initiatives are rigorously vetted by industry leaders from both the buy-side and the sell-side, allowing COMMB’s members to take pride in the results they receive. Our members consist of advertisers, agencies, OOH companies and programmatic tech-stacks. Get access to incredible benefits by joining COMMB, such as:

  • Market credibility and a competitive edge over other OOH companies who are not members of COMMB

  • Measurement services for a variety of OOH media formats including billboards, murals, superboards, transit shelters, special signage districts, taxi tops and transit and other moving media.  Place-based measurement of various networks such as residential, resto-bar, campus, audio out-of-home (AOOH), salons & spa’s etc.  

  • Planning tools to help buyers understand reach and frequency of a targeted campaign demographic across all COMMB OOH company inventory – get noticed by buyers

  • Shared research costs distributed based on volume of outdoor faces, place-based venues, or moving media format – making COMMB accessible and reasonable to join

  • Marketing support for the OOH industry to amplify the medium and build awareness of OOH’s value and efficacy

* Note: To use the COMMBNavigator® application, your company must be a member of COMMB and Numeris and be a subscriber to the NLogic-RTS Consumer Study.

OOH COMPANIES

Joining COMMB as an OOH Company?

Included in the benefits listed above, you have access to:

  • Market-leading measurement methodologies developed and validated by research experts and COMMB’s Research Committee comprised of buyers and sellers.

  • Marketing & Educational resources available to you and your entire team, such as COMMB’s soon-to-launch PDOOH certification program, COMMB Talks events, featured content in our industry and public outreach and much more!

Joining COMMB as an OOH Company?
Joining COMMB as an

agencies | advertisers

Joining COMMB as an
Agency/Advertiser?

Included in the benefits listed above, you have access to:

  • Audience circulation & impression data for all OOH company members representing over 60,000+ outdoor locations and place-based venues across Canada

  • Access to COMMB planning tools, recognized by members for their ease of use to quickly build and compare campaign plans with all COMMB OOH company member inventory to maximize ROI

  • Strengthen your accountability with clients by using industry approved data, providing transparency to advertisers and agencies they can trust

  • No software licensing fees = unlimited access to our tools

Programmatic | Re-Marketers

Joining COMMB as a
Programmatic/Re-Marketer?

Included in the benefits listed above, you have access to:

  • Audience circulation & impression data for all OOH company members leveraging pDOOH. Our granular impression data includes screen and ad-play impressions broken out by hour, day-of-week, vehicular and pedestrian, etc. necessary for the successful campaign delivery in the pDOOH space

  • The opportunity to join our Programmatic DOOH committee, comprised of buyers, sellers and programmatic tech-stacks to propel the adoption and standardization of pDOOH

  • Strengthen your accountability with clients by using industry approved data, providing transparency to advertisers and agencies they can trust

  • No software licensing fees = unlimited access to our tools

Joining COMMB as a
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“COMMB’s third-party, industry-sanctioned measurement of OOH audiences provides credibility for its member companies, allowing our advertising partners to work with us, confident that we deliver the audience we say we do.

COMMB also keeps us well-informed of new methodologies being developed around the world and their possible application in Canada while providing the forum for OOH buyers and sellers to collaborate on OOH measurement initiatives.”

Michele Erskine
VP Out-of-Home — Astral

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