This collaboration will unveil a first-of-its-kind highway advertising signage program, stretching along Highway 401 from the westernmost to the easternmost limits of Ontario, and touching key markets along Highway 400 up to Barrie.

Audience Exposure Dashboard will provide advertisers with near real-time analytics and performance metrics to optimize OOH campaigns.

Bell Media has launched new technology that pairs roadside digital out of home billboards with commercial radio, with geo-fenced ads on the outdoor LEDs synced with ads on specific radio stations.

The collaboration strengthens COMMB's understanding of population behaviours and improves the accuracy of calculations for audience measurements, reach and frequency, as well as gross rating points (GRP) within the out-of-home advertising space.

The former A+E executive will succeed a retiring Wade Oosterman on November 1st.

Quebecor's Out-of-Home division takes top honours in the "Street Level/Transit/Transportation", "Best Innovation Out of Home" and "Best in show" categories.

Stone was most recently EVP and managing director at Zenith Canada.

As of this September, 50 vehicles will showcase ad campaigns as they cruise Greater Montreal’s most desirable areas.

This new AI-powered system opens up a world of possibilities, offering valuable insights, data-driven recommendations, and personalized solutions to industry professionals.

This certification is designed to empower agency and brand marketing teams, in addition to media owners, with the knowledge and expertise needed to effectively conceive, produce and run programmatic DOOH advertising campaigns.

The first three sessions at OAC 2023 covered broad topics such as gamification of ads, media mix modelling, and using ideas to attract budgets.

The redevelopment has transformed the south side of the tower with the installation of the country’s largest digital, full-motion advertising space. The new spectacular, rebranded as The Atrium, measures 130 feet high and 79 feet wide, with an overall size of 10,270 square feet.

Based in Amsterdam and New York, the Vistar Studio team is an award-winning group of creative strategists, designers and HTML5 specialists with over a decade of experience leaning into the science behind creatives when bringing impactful digital design to life.

A conference around the subjects of Generative AI, Machine Learning, ChatGPT and how they affect the Out of Home industry could be held in Toronto as soon as November, chaired by COMMB’s Head of Data Science, Farrokh Mansouri.

Covering work from the past two years, this is the first award show dedicated to OOH advertising in Canada since the Billi Awards, which were hosted by the Outdoor Advertising Association of Canada (OAAC) in the late 1990s.

UB Media’s student housing network will reach more than 150 properties with over 400 digital boards, including interactive touchscreens, in places like lobbies and elevators.

These astute professionals consist of marketing CMOs, Presidents and VPs, and their experience provides a multitude of perspectives while considering the award-worthy campaigns submitted.

Combining Hypercell’s data processing with the hardware solution by Mobilytics, the two companies will be able to offer a real-time measurement service that can be easily integrated to any programmatic platform and more.

This integration enables an open and fair auction regardless of which firm’s mediation layer is used, lowering the burden for media owners and making it easier for advertisers to access programmatic OOH inventory.

Talon, the global independent OOH media agency, announced that it has acquired Novus Media Canada Corp to further bolster its global presence and accelerate growth in the Canadian market.

Adapt Media, in tandem with NEO's Toronto team, will represent NEO's On-The-Go network for English Canada while the NEO Montreal team will exclusively showcase Adapt's Canadian network in the Quebec market.

The INEO Welcoming Greeter is a stand-alone pedestal-based advertising display which delivers expanded messaging and increased advertising capabilities for retailers.

A deal with Oongalee adds more than 7,000 table-top screens to the company's portfolio.

Advertisers now have the ability to make their mark at O-Train stations in the nation’s capital with PATTISON Outdoor.

Quebecor Expertise Media has elevated Michel Drouin to the new role of general manager of the company’s out-of-home division.

With more than 20 years of industry experience — including roles at Zoom Media, Titan Outdoor, Oboxmedia and CBC Television — Querin joins Lamar from his previous position as senior manager of sales at Bell Media.

Branded Cities introduces the brand-new, highly-anticipated launch of the Rogers Tower – an awe-inspiring three thousand square foot+, full-motion digital screen at Canada's busiest intersection, Yonge & Dundas.

COMMB is pleased to announce the launch of The Canadian Out-of-Home Awards in collaboration with their operator members.

PATTISON Outdoor Launches Media Grants to Amplify Organizations Supporting Underrepresented and Marginalized Communities Across Canada

OUTFRONT Media Canada LP acquired 57 static posters and 24 digital billboard assets in St. John's, Newfoundland and Labrador, Canada from Digital Outdoor Media Inc., or DOMI (formerly known as E.C. Boone Ltd.)

COMMB is pleased to welcome Hilite Outdoor as a new member. With this addition to the COMMB member roster comes the launch of a new Out-of-home category: Moving Billboards.

"Billups is excited to join COMMB, one of the leading industry associations for measuring OOH,” said Dmitry Semenov, Head of Innovation at Billups. “This partnership will enable us to better serve our clients with meaningful insights into how their placements are performing in Canada."

Branded Cities Lakeshore spectaculars have been converted to a combined 1,600 square feet of striking digital advertising space.

Astral acquires 12 digital advertising faces in Calgary and Edmonton

INEO Tech Corp. has announced a partnership with Adapt Media to market INEO’s Digital-Out-Of-Home advertising inventory to Adapt’s advertising clients.

Media City and Signpatico have made their merger into VENDO Media official, and have named Sylvio Deluca as the company’s president.

OUTFRONT Media Canada LP has acquired a portfolio of prime DOOH assets in Calgary, Alberta, from Leading Outdoor Inc.

Stingray (TSX: RAY. A; RAY.B), a leading music, media, and technology company, today announced that Walmart Canada has joined the Stingray Retail Media Network