2017 Marketing Award Winners Announced
by COMMB Staff JUIN 13 2017Jun 13 2017
The annual Marketing Award show took place last night in Toronto and revealed great Out-of-Home winning campaigns. Congratulations to all of the winners!
OUT-OF-HOME CATEGORY
Best in Point-of-Purchase • GOLD: “Bring Back the Bees.” Client: General Mills Canada. Agency: Cossette • GOLD: “IKEA: Cook This Page.” Client: IKEA Canada. Agency: Leo Burnett Toronto/Jungle Media • BRONZE: “Cart Thru.” Client: Tim Hortons. Agency: J. Walter Thompson Canada
Billboard Campaign • GOLD: “Goal-Synced Nation.” Client: Labatt Brewing Company Ltd. Agency: Anomaly • SILVER: “Traffic.” Client: Loto-Québec. Agency: Sid Lee • BRONZE: “Help Wanted.” Client: Wall Street Journal. Agency: The&Partnership
Billboard Single • SILVER: “Equalizer Fries.” Client: McDonald’s. Agency: Cossette • SILVER: “Snowden CCTV.” Client: Elevation Pictures. Agency: DentsuBos • BRONZE: “Time for a Big Mac.” Client: McDonald’s. Agency: Cossette
Experiential/Special Events/Stunts • GOLD: “Rooftop Rink.” Client: Molson Canadian. Agency: Rethink • BRONZE: “Green Screen.” Client: Scotts Canada. Agency: Rethink • BRONZE: “Canadian Apparel.” Client: OneMethod. Agency: OneMethod, A Division of Bensimon Byrne
Large-Scale Ambient • GOLD: “Rooftop Rink.” Client: Molson Canadian. Agency: Rethink • SILVER: “Mysterious Billboard.” Client: Quebec City Magic Festival. Agency: Lg2
Transit/Posters Campaign • GOLD: “The Tissue for any Issue.” Client: Kruger/Scotties. Agency: Lg2 • GOLD: “Degrees of Bitterness.” Client: Farnham Ale & Lager. Agency: Lg2 • BRONZE: “IKEA Moving Day – Move Less.” Client: IKEA Canada. Agency: Leo Burnett Toronto/Jungle Media
Transit/Posters Single • GOLD: “Street Swatches.” Client: Réno-Dépôt. Agency: Sid Lee • SILVER: “Boat.” Client: Farnham Ale & Lager. Agency: Lg2 • BRONZE: “The Azur Train.” Client: Loto-Québec. Agency: Sid Lee
PUBLIC SERVICE CATEGORY
Out-of-Home Campaign • GOLD: “Any Way You Look At It.” Client: Ronald McDonald House. Agency: Cossette • SILVER: “SickKids VS.” Client: SickKids Foundation. Agency: Cossette • BRONZE: “Annual Donation Drive.” Client: Catholic Church of Montreal. Agency: DentsuBos • BRONZE: “The Get Help/Give Help Posters.” Client: Covenant House of Toronto. Agency: Taxi
Out-of-Home Single • GOLD: “Any Way You Look At It: Moguls to Meals.” Client: Ronald McDonald House. Agency: Cossette • SILVER: “Text & Drive.” Client: Cieslok Media. Agency: John St.
