Ad spending in Canada is not only on track to surpass pre-pandemic levels before the end of the year, but it is getting there faster than other English-speaking countries.

Kinetic explores the impact of inclusive messaging and how this differs on public vs. private media

No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

It’s safe to say the past year caused an upheaval of mass proportions in the world of advertising, which has largely continued through the first half of 2021.

Adapt Media, an agile place-based OOH provider, and Avida, a leading full-service provider of turnkey solutions for retailers, have announced their partnership with Rabba Fine Foods.

Minimizing waste should be every advertiser’s top priority. But until recently, measuring the effectiveness of out-of-home (OOH) advertising campaigns wasn’t easy.

With vaccinations climbing and mask mandates lifting, event marketing is poised for a strong return in Q3 and Q4.

COMMB is pleased to welcome Vistar Media to its newly created programmatic/re-marketer membership category.

Dentsu’s latest Global Ad Spend Forecast report indicates a stronger recovery than predicted in January of this year, with 10.4% positive growth in global ad spend for 2021

Advances in digital screens, data-driven targeting and audience measurement are making OOH a more relevant channel for business-to-business marketers.

By and large, the out-of-home (OOH) industry is an effective advertising medium for virtually any brand, company, or product if the ad is targeted properly, of course.

Three-Quarters of 25-34 Years-Old Americans Expect to Be Guided by OOH Ads Featuring Back to School Sales & Discounts

COMMB has launched a new monthly report on consumer travel patterns to provide members with insights on OOH inventory and highlight changes around consumer activity as we emerge from post-pandemic life.

As Euro 2020 kicks off, TVA Sports has called on the expertise of the QUEBECOR EXPERTISE | MEDIA to bring soccer to Montreal transit shelters.

Out of Home (OOH) advertising has weathered the challenges of lockdown, tiering and multiple closures over the past year.

Adjusting to the “New Normal” of Transit Advertising How the way we move has changed, and how advertising has to change with it.

The privacy landscape is evolving fast, and advertisers today are having to rethink their targeting strategies to ensure they strike the right balance of reaching their customers without appearing invasive.

North America continues to be the top ad spending market at over $230 billion in 2018, according to eMarketer’s latest Global Ad Spending: The eMarketer Forecast for 2018. The continent’s ad spend was up 6.6% from 2017 and translates to 37% of total media worldwide.

Are Traditional Marketing Channels Reinventing Themselves as New Performance Mediums?

Alexis Ohanian wants you to stay home, and he’s using Times Square to send the message.

The World Out of Home Organization announces with regret that its planned Toronto Congress from June 3-5 is cancelled due to the spread of the COVID-19 virus and consequent travel restrictions. 

Many questions remain as to how the DOOH – versus traditional OOH – should impact decisions running the gamut from overall buying strategy to creative, measurement and even turn-around time.

It’s well established that DOOH today is the primary driver of activity and revenue in the out-of-home space, but you don’t have to look back that far to get a different story.

The Outdoor Media Association (OMA) is taking an active role in limiting the public’s exposure to discretionary food and drinks. The industry will also donate up to $3m worth of advertising space each year to promote healthy diets and lifestyle choices on its signs.

Uber is getting into the advertising business. The company has reached a partnership with the ad-tech company Adomni to bring roof-top ads to its fleet, Adweek reports.

DOOH screens are "attention magnets", where the interplay between ads and content boosts audience engagement by five times

PATTISON Outdoor Advertising, Canada’s largest Out-of-Home advertising provider today announces it is merging its Digital division, Onestop, the leader in Canadian place-based Digital Out-of-Home, under the title brand.

The World Out of Home Organization has named a series of digital media heavyweights as judges for its annual awards, which will be presented in June in Toronto.

As direct-to-consumer startups feel greater pressure to rely less on digital channels like Facebook and Google they’re considering investing more in traditional media advertising.

As a travel company, Air Transat has many key destinations. But one of the most important one has been Toronto’s Yonge-Dundas Square.

PATTISON Outdoor, Canada’s leading Out-of-Home advertising company has introduced Barrie Transit to its extensive portfolio.

Three of Canada’s largest outdoor sign companies are seeking leave to appeal the Plateau Mont Royal’s ban on billboards to the Supreme Court of Canada.

Whether you’re visiting the site to watch a new video from your favorite artist, learn a new skill, or to just pass the time, chances are we have all visited YouTube at least once recently.

Gutnik, who was one of the winners of the organisation's first Rising Star Award in 2018, will lead an 'Elbows Out' session for NewGen delegates. "The out of home industry has long been an underdog — complementing, supporting and amplifying the effectiveness of its counterparts in omnichannel marketing strategies," says Gutnik.

OUTFRONT Media Inc. (NYSE: OUT) In early 2019, OUTFRONT Canada officially launched its first foray into the digital outdoor programmatic universe through its partnership with Hivestack. Outdoor programmatic is a rapidly developing area made possible by the rollout of digital screens across the country.

Toronto, ON, Wednesday, February 5th, 2020 – Vividata, (vividata.ca) Canada’s leading media and consumer research firm, today released their latest survey results.

There’s an installation in the heart of Toronto’s business district that will allow brands to literally reach people at “scale.”

OUTFRONT Media Inc. (NYSE: OUT) today announced a new partnership with real estate investment trust giant RioCan to create high-tech advertising installations in the reimagined Yonge Sheppard Centre.

There is quite literally only one certainty about predictions, and that is how “the future is not Google-able.” (William Gibson). 

New York (January 27, 2020) – Cedric Bernard, ex co-CEO of Kinetic North America, has partnered with Blip, North America’s most successful self-serve OOH advertising marketplace, to form the largest aggregate network of billboard operators in the USA.