Toronto, ON, Wednesday, February 5th, 2020 – Vividata, (vividata.ca) Canada’s leading media and consumer research firm, today released their latest survey results.

There’s an installation in the heart of Toronto’s business district that will allow brands to literally reach people at “scale.”

OUTFRONT Media Inc. (NYSE: OUT) today announced a new partnership with real estate investment trust giant RioCan to create high-tech advertising installations in the reimagined Yonge Sheppard Centre.

There is quite literally only one certainty about predictions, and that is how “the future is not Google-able.” (William Gibson). 

New York (January 27, 2020) – Cedric Bernard, ex co-CEO of Kinetic North America, has partnered with Blip, North America’s most successful self-serve OOH advertising marketplace, to form the largest aggregate network of billboard operators in the USA.

For the first time ever The World Out of Home Organization is offering 15 places on the NewGen programme for younger executives under 35 to attend its 2020 Congress in Toronto from June 3-5 at a discounted rate.

OOH SmartBrief shares the most important news affecting the out of home (OOH) advertising industry, including ad trends, industry insights and thought leadership from top media executives.

Podcast #24 —Selling Fear to Advance OOH Programmatic Acceptance

The Outdoor Media Association (OMA), has today released survey results from the industry-wide Look Up campaign, showing that people are Looking Up more.

NEW YORK, March 25, 2021 (GLOBE NEWSWIRE) — Questex lives in the experience economy bringing people together in the markets that help them live better and live longer and the technologies that enable and fuel these new experiences in fast growing markets.

If you want to understand the growth of the out-of-home (OOH) industry in the UK, you could simply review the recent market figures.

“With advertisements removed in Grenoble you can see the city’s beauty and the mountains beyond. Adverts create obstacles.

If cannabis is legal at the state level but illegal federally, does First Amendment protection of “commercial speech” include promotion of cannabis?

CES 2020, Las Vegas – Today, HERE Technologies, a global leader in mapping and location platform services, announced a partnership that will create deeper market insights for out-of-home (OOH) and digital out-of-home (DOOH) with Bentley Systems, a leading global provider of software and digital twin cloud services, and Geopath, a not-for-profit OOH audience location measurement company.

The Big Game is just weeks away and TV ad slots for the broadcast are sold out. According to the Wall Street Journal, advertisers paid up to $5.6 million for 30 seconds of airtime, which exceeds the $5.3 million spent per spot last year.

More than just the start of a new decade, 2020 is set to be a big year.

I like how the Polish digital OOH media company Screen Network is thinking and acting quite differently in how it is using computer vision for media campaigns – with the latest example an ad that tells drivers on a busy Warsaw roadway that their lights are off.

The Canadian entertainment giant Cineplex, which has a very active digital signage and digital OOH business unit, has a tentative deal to be acquired by UK-based Cineworld Group.

Prolific London is no longer in operation.

These days, headlines about the state of the out-of-home (OOH) industry are invariably promising, with the medium seeing a resurgence of attention from business leaders around the world. In 2018, the industry was worth $31 billion, and it experienced a growth of about 4.5 per cent in 2019.

Programmatic, impression-based digital out-of-home (DOOH) is taking hold in Japan in time for the 2020 Summer Olympics in Tokyo.

Out of home (OOH) is an important part of the marketing mix. As a highly visual medium, it offers instant stand-out and kudos for brands but is being disrupted by programmatic and digital out of home (DOOH).

Disney+’s massive launch campaign includes OOH across the country.

Branded Cities continues to elevate their Digital offering with the announcement of three new networks of high-impact Digital Transit Shelters (TSAs) across the City of Ottawa.

Digital signage in retail has really changed over the last two decades. Static print signs gave way to digital lightboards, then to bulky CRTs and TV monitors playing taped videos and, in the last 10 years, to thin screens playing digital clips.

SHOPPING MALLS HAVE EVOLVED WITH CHANGING CONSUMER PATTERNS

NOVUS Media offers hyper-local, customized media programs, strategic planning, data and analytics and marketing services to advertisers and agencies across all major industries. Debbie Drutz, President, NOVUS Canada, recently told Digital Signage Pulse about the agency and its extensive work in out-of-home. 

Data is everywhere – from smartwatches and daily travel cards to the apps used on smartphones. So what to do with this mountain of data, which doubles every three years? Brands in every sector can use data to respond to business issues and help connect with their audience in a more meaningful way.

OUTFRONT Media Inc. (NYSE: OUT) today announced that its Canadian business is partnering with bike-sharing organization BIXI to offer advertisers 600 street level ad faces in urban neighborhoods across Montreal.

Broadsign, the leading digital out-of-home (DOOH) marketing platform and Clear Channel Outdoor (NYSE: CCO), one of the world’s largest OOH providers, today announced a new partnership that enables brands to tap CCO’s U.S. DOOH inventory via Broadsign’s programmatic supply-side platform (SSP) Broadsign Reach.

Shadowfencing Redefines Proximity Targeting for Leading Brands Across the U.S. do it outdoors media in partnership with Blue Bite have further enhanced their fleet of mobile billboards.

Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced that it has been selected as a 2019 Street Fight Innovator Awards ‘Best Analytics Platform’ finalist for its new measurement system, the Geopath Insights Suite.

The new Geopath Insights released earlier this month usher in a new era of Out of Home media planning. As an industry, we are shifting from a focus on the format and location to a focus on the audience.

The Year in Infrastructure 2019 Conference -- Bentley Systems, Incorporated, the leading global provider of comprehensive software and digital twin cloud services for advancing the design, construction, and operations of infrastructure, today announced the acquisitions of global mobility simulation (CUBE) and analytics (Streetlytics) software provider Citilabs, and global provider of 3D and mobile mapping software, Orbit Geospatial Technologies (Orbit GT).

Out of Home LUMAscape- Digital OOH Industry in One Chart 

Branded Cities, a premier Out-of-Home (OOH) media company in North America, took home two awards at the Ad Club’s 8th annual OOH Showdown competition in Toronto earlier this month. The daylong event brings together the industry’s top media agencies, vendors and advertisers to recognize Canada’s best outdoor and place-based campaigns each year.

Kubient, a full-stack digital audience marketing platform, is introducing what it says is the first real-time bidding solution for digital out-of-home advertising sites.

Geopath has received the out of home industry’s sign-off and formally launched its Insights platform, touted as the industry currency for Out Of Home audience measurement.   

Out of Home (OOH) advertising has long been a mainstay for QSR brands and owners, but now, thanks to advanced measurement and the proliferation of screens, the platform is enabling targeting on a scale never before possible.

The migration of viewers from linear TV to online video has some obvious advertising casualties, but there also is one less-than-obvious beneficiary: digital out-of-home advertising, especially place-based video networks.

Canadians can expect to see more billboard advertising in the 2019 federal election cycle — and it could be because billboards are one form of advertisement that can't be blocked or easily ignored.

Twitter is focusing more of its marketing efforts on experiential and out-of-home. By showing up more in the real world — whether that’s via a subway ad or a pop-up activation — the company is looking to make the brand more tangible to the average consumer. 

As the OOH industry prepares for the launch of the new Geopath Insights, business as usual will no longer be business as usual.

Poet Chaucer made the profound point, “All good things must come to an end.” As I prepare to pass the baton to a new OAAA leader next week, I’d like to share three sentiments.