“Using mobile in conjunction with OOH is gold,” according to Sruti Dhulipala, senior strategist at global creative shop Stink Studios.

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Questex lives in the experience economy bringing people together in the markets that help them live better and live longer and the technologies that enable and fuel these new experiences in fast growing markets.

Questex lives in the experience economy bringing people together in the markets that help them live better and live longer and the technologies that enable and fuel these new experiences in fast growing markets.

With digital and mobile continuing to grow its market share, most traditional mediums have seen their slice of the pie cut dramatically, but not out-of-home, according to Jacques du Preez, CEO of leading South African and African out-of-home media owner, Provantage Media Group.

Independence and experience: the new normal for the tourism industry

British motoring brand Mini has joined the electric car revolution with the reveal of Mini Electric, the first all-electric vehicle to be produced by the famous manufacturer.

The World Out of Home Organisation (formerly FEPE International) has confirmed Toronto in Canada as the venue for its 2020 Congress. The Congress will be held from June 3-5. 

Direct-to-consumer (DTC) brands have figured it out first again.

Public are voting for which of three new varieties will enter line-up permanently.

Cannabis billboards. You’ve probably seen a few of them now, driving around California or one of the other nine states where recreational marijuana use is legal.

Ahead of CES back in January, Apple debuted new billboard advertisements highlighting its focus on user privacy. Apple is now continuing that campaign with two new billboards in Canada.

We are told that Rouge Media has had a milestone 2019 with 1000+ venues added to their Campus, Women’s and Men’s networks, the launch of new vertical digital towers and the expansion of their age-gated Legal Audience Branding Solutions Network, all just within the first quarter.

To showcase KitchenAid Stand Mixer’s various colors, Zulu Alpha Kilo created a digital billboard that syncs its colors with the CN Tower lights in Toronto.

Adapt Media, a Toronto-based out-of-home media company has officially announced its partnership with KS Aura Retail Inc. It’s extending its street level reach by adding a prominent, downtown core, large format billboard to their media portfolio.

Broadsign, the leading out-of-home marketing platform, has announced that it has acquired Campsite, an innovative Canadian digital out-of-home ad exchange that automates the buying and selling of DOOH inventory.

Montreal-based out of home media company NewAd has been acquired by Bell Media, the Canadian telecoms and media conglomerate.

FEPE International, the global organisation representing Out of Home media owners, national associations, specialist agencies and suppliers to the industry, has announced its rebrand as the World Out of Home Organization.

Immediately on the heels of my rant about a sporting goods retailer doing digital signage badly comes word of another Canadian retailer – also kinda sorta in the same category – expanding and revising its in-store digital signage.

Brands are encouraging social media interaction now more than ever as many advertisers are understanding how well OOH advertising complements the modern media plan.

Driven by OOH and search, advertising sales in the US reached an all-time high in 2018, according to a new study by MAGNA. Advertising spending grew by almost 10 percent to $212 billion.

Adapt Media, a Toronto-based out-of-home media company, officially announced this week its partnership with the Plaza Premium Airport Lounges in Canada, expanding its media inventory in Canada.

In today’s world of social media and digital ads, traditional billboards almost seem archaic.

OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Innovations Committee, asking members, “What is the next big OOH tech trend?”

Internet-age companies like Apple, Alphabet, Amazon and Netflix, not to mention Chinese technology giants, are spending more on advertising, catching verticals like CPG, automotive and financial companies that traditionally spend the most on ads.

– Le concours de création publicitaire en affichage se déroulera dans les trois principaux marchés au Canada du 18 mars au 8 avril 2019 –

The special milestone is made sweeter with the launch of a brand new website featuring robust campaign planning tools.

Global firm Warc has released its ranking of the top-100 global media campaigns – and Canada landed in the top-10 twice.

Waze users or Wazer’s as they are called, in Southern California last year gained an added benefit on the road with direction to the nearest McDonald’s. In an 8 week test last year, a partnership of Waze app, Outdoor Media Group and McDonald’s, geofenced 300 billboards which messaged Wazers when they were stopped for 4 seconds.

TABLE OF CONTENT The Numbers: OOH Rises As Television Falls Digital Billboards Offer Immediacy A New Venue for News Pricing: Billboards Versus Television To the Future of a Digital Revolution for OOH A Rosy Outlook for Out of Home

As much as Digital Out of Home (DOOH) continues to grow exponentially as a market, the general perception (outside of the DOOH community anyway) seems to remain that the primary advantage of digital screens over posters is they don’t need peeling away after a fortnight.

Having worked in the OOH industry for over 20 years, many of them spent right in the heart of Times Square, I have seen it all. Experiential events, augmented reality, 3D props that move and steam, characters in furry costumes, naked cowboys with guitars…you name it.

Fletcher helped lead the transformation of OOH advertising for nearly three decades.

The next day, images of smiling, swim-suited paddle boarders in sunny Florida appeared on a network of 68 digital billboards in London, along with other images from balmy Tampa Bay.

Mobile campaigns are a wonderful way for brands to reach their audiences. They can be highly targeted and can link straight to an online store.

GEICO Demonstrates Power of OOH in TV Ads by Nicole Randall OAAA Communications Senior Director

What were the 3 most important factors that influenced OOH business in the US market in the year 2018?

What is required to deliver an effective strategy to reposition your brand using OOH Advertising?

I’ve always wondered about the opportunities to integrate search with digital out-of-home.

EVERYBODY is excited about 5G. Be it governments, telecom operators, businesses, or the public. The technology has created a lot of hype — and most are sure it will live up to it.

Netflix produces content, namely billions of dollars worth of documentaries, series, and cooking shows every year.