AI in OOH Advertising

The document explores the integration of artificial intelligence (AI) in out-of-home (OOH) advertising, focusing on public receptiveness and future innovation. It highlights that a significant portion of Canadians, especially younger demographics, are open to AI-driven ads, finding them more effective and relevant. The report emphasizes that AI's use in personalized and real-time data-driven advertisements boosts engagement and enjoyment. It also presents data on AI tool usage, the public's trust in AI for ad creation, and the perceived effectiveness of AI versus human-generated advertisements. The overall sentiment is supportive of AI's role in OOH advertising innovation.