Insights Report #13

This Insights Report highlights the growing prominence and innovation in Canada’s Out-of-Home (OOH) advertising landscape. Key findings include a rise in Gen Z’s exposure to and positive perceptions of OOH ads, which increasingly influence online searches and engagement. Integration with AI is revolutionizing the field, as seen in dynamic campaigns like the “Impossibly Smart Billboard,” showcasing personalized, data-driven content enabled by generative AI and real-time analytics. Despite some hesitancy towards AI, Canadians recognize its societal benefits, and the industry is poised for further transformation, particularly during the lucrative Q4 holiday season.