Insights Report Issue #11

The report emphasizes the evolving relationship between Out-of-Home (OOH) advertising and the digital realm, notably its influence on e-commerce and online actions. It delves into environmental, social, and governance (ESG) practices within the OOH industry, showcasing innovative and sustainable advertising solutions. Additionally, the report explores the transit user audience, highlighting Millennials' engagement with OOH advertising and their behaviors. This comprehensive analysis offers insights into OOH's impact, its role in fostering environmentally friendly practices, and its effectiveness in reaching dynamic, on-the-go audiences.