Insights Report Issue #9

The report delves into emerging trends for the upcoming summer, highlighting an increased interest in outdoor activities and local travel among Canadians despite economic uncertainties. It underscores the resurgence in entertainment events like concerts and festivals, alongside a keen interest in alcohol consumption trends across provinces. The report also covers the early onset of back-to-school shopping, emphasizing the significant impact this season has on consumer spending. Furthermore, it introduces the gaming audience as a lucrative target for advertisers, noting their affluent nature and diverse interests beyond gaming.