Office Study

Conducted among 793 Canadians aged 18 and above, from August 21 to September 1, 2023, across seven markets, the study examines exposure to, and the effectiveness of, advertising screens in offices. Findings reveal that 80% of Canadians are present in offices, with professionals spending an average of four days a week in-office, exposing them to numerous brand messages daily. The study underscores the significant attention paid to digital screens in offices by professionals, decision-makers, and Gen Z alike, highlighting the potential of indoor advertising to engage office goers and influence their purchasing decisions.