Special Report: Canadian Travel Behaviour

Throughout 2020, COMMB observed travel patterns to understand the affect on consumer behaviours and traffic trends, leveraging data from our members, Apple, Google and other publicly sourced information. At the time, we anticipated this to be a temporary solution, but recognize the value in a more granular, detailed level of insights across Canada. With that in mind, this is the final report in the originally launched series, providing insights through to January 2021.

In Q2-2021 we will launch with a more robust insights report at a more frequent interval of release. Expect to see detailed information from COMMB including product and road type variance, outdoor vs. place-based variance and much more across the top 10 markets in Canada (Toronto, Montreal, Vancouver, Calgary, Edmonton, Quebec, Ottawa-Gatineau, St. Catherines-Niagara, Winnipeg & Hamilton) as well as 7 regional markets (Grand Falls-Windsor, Greater Sudbury, Kentville, North Bay, Sault Ste. Marie, St. John’s & Timmins). As we move forward in 2021, COMMB will continue to evolve and assess the impacts of COVID-19 in support of our members and the OOH industry to maintain and increase market share.