LBMA “Momentum Summit”

For the first time, the Location-Based Marketing Association (LBMA) is bringing its flagship conference, the Momentum Summit, to Canada—thanks in part to COMMB’s sponsorship and curation of a dynamic Out-of-Home panel designed to spotlight innovation in place-based marketing.

DAY 1:

Nov 10: Opening keynotes & expert panel discussions

The Summit begins with visionary keynotes and expert-led discussions on North American market entry and business expansion. Gain strategic insights from industry leaders across multiple sectors while connecting with the wider business community. The day culminates in an elegant networking dinner at a prestigious Toronto venue.

Featuring: Opening keynote presentations, Digital brand innovation panels, Sports marketing insights sessions, Smart cities & government discussions, Evening networking party

Day 2:

Nov 11: AI in retail, data insights & 15th Anniversary Gala

The second day focuses on practical implementation and action planning. Participate in interactive workshops and roundtable discussions to develop concrete strategies for your North American expansion. The event concludes with LBMA's 15th Anniversary celebration, recognizing industry achievements and future opportunities.

Featuring: AI in retail innovation panels, Live events success measurement, Out-of-home advertising insights.

Panel 7: The Role of Data in Place-Based Out-of-Home (with COMMB) | 13:30-14:15

Moderator: Kat Upton, VP, Media Planning, Publicis Media

Panelists:

• Steve Christian, Director of Sales, Mobilytics

• Jamie Armstrong, GM/Sr. Director – Media Intelligence, Loblaw Advance™

• Nicolette Leonardis, President + Co-Founder, Vertical Impression

• Rodney Bisnath, Head of Research & Measurement, COMMB